Choosing the "right" doctor is one of life's major decisions. Whether someone is looking for a primary care physician or specialist, asking friends and neighbors for recommendations continues to play a major role. But today, the ultimate decision on where to go for medical care is likely to be determined by an online image.
It seems like everyone is looking over your shoulder these days. Patients, hospital administrators, private insurance companies, licensing boards, government insurers (not to mention your fellow physicians). If you haven't done so already (but I'll bet you have) Google search yourself and your practice. You're likely to find very few physician online ratings which means that "the ratings can be easily skewed by 1 or 2 very happy (or unhappy) patients, rendering them unreliable," says Chandy Ellimoottil, M.D., of Loyola University Medical Center. "Our findings suggest that consumers should take these ratings with a grain of salt." [Reference: Physician Online Ratings Unreliable, Easily Skewed. December 10, 2012. Journal of Urology.]