Choosing the "right" doctor is one of life's major decisions. Whether someone is looking for a primary care physician or specialist, asking friends and neighbors for recommendations continues to play a major role. But today, the ultimate decision on where to go for medical care is likely to be determined by an online image.
There’s no way around it – patients are spending time online. They’re seeking medical information, researching doctors, writing physician reviews, and making their voices heard. According to a 2014 consumer survey, 84% of patients use online reviews to evaluate physicians, and the majority of patients use reviews as the first step in choosing a provider.